Distinguished Increasing of attention and demand in experience design knowledge after 13 meetups we organized. We respond to community needs and challenge our vision by uplifting local designers to another level. We create the first national UX conference were welcomed over 300+ attendees and successfully trigger the second impact that change people's careers and turn the page of the design industry in the Thailand scene.

Client

UX Thailand

Year

2017

Team

Vlounteer team

Role

Art director
Lead visual designer
Service/UX designer

Leaping over 2017 with UX design flagship conference

THE BEGINNING

Purposefully create to disclosure UX design field by UX designer force behind the success product, then we called Behind the Scene.

Late 2017 is the 1st year of the UX Thailand conference, the year that all processes, impacts, and people who work in this area are hidden even the word ‘user experience’, fewer people notice its existence. We expect to create awareness and acknowledge 101 with real case studies that deliver from international and local inspiring speakers.

Breaking to reform

CONCEPT DESIGN

Nudging the curiosity inside design, bring the discussion to the crowd where they discovered what was hidden behind the curtain.

Becoming today's achievement, the secret story is behind the successful products. Revealing an abstract of diverse montage, there is the pattern inside. Breaking the undercovered design process and reform for curiosity, shaping the conversation between attendants and volunteers which lead them to behind the scene dialogue.

INTENTION BEHIND THE DESIGN

CREATING CONVERSATION

Bring the exclusive opportunity into the crowd where people exchange and discover the mystery of UX design.

Result

The hidden agenda was exceedingly responded, showing from behind the scene crew was asked about the definition of montaged pattern where we invited them to explore with us by conversation.

Pulling out the most benefit from the hanging badge that’s not just hanging

PROBLEM SPACE

The hanging badge that’s not talking is a waste of opportunity and investing media

You may familiar with the received hanging badge from any conference that did not interact with you. Turning its head in the same direction as you block the content visibility, giving readability by inverting. Containing the already known content. Being nothing, but pass ticket.

BADGE’S FUNCTIONS

REVERSED READING

The reversed layout gives an ability to read without finding the right holding post.

CREATING CONVERSATION

Nothing to talk about? Using a badge to tell people about your interest and role to faster connect with small talk.

Besides two main gimmicks that enhance information consumption and resonate with the conference theme. The hanging badge also contains interactive activities like swag & food tickets, a personal canvas to draw your own design process, and a time capsule where you make a commitment to yourself in the future.

Becoming another highlight of the conference!

FEEDBACK

The attendee mentioned the hanging badge is another highlight of this conference which creates a unique experience than others. Moreover, at least 3 national conferences asked for permission to use the same approach for their own event.